For Developers
Stripe Coupons for SaaS
Guide to creating Stripe coupons for SaaS apps
Last updated: December 18, 2025
How to Create Stripe Promo Codes
If you run a SaaS web app and use Stripe for billing, you can generate coupon codes to offer free months or percentage discounts.
Step 1: Stripe Dashboard
Log in to your Stripe Dashboard.
Step 2: Navigate to Coupons
- Go to "Products" > "Coupons".
Step 3: Create a Coupon
- Click "+ New".
- Name: e.g., "GetFree 100% Off".
- Type: Percentage discount (100% for free).
- Duration: Forever, Once, or Repeating.
Step 4: Create Client-Facing Codes
- Scroll to "Promotion codes".
- Click "+ Add promotion code".
- Code: Enter the text users will type (e.g.,
GETFREE2025).