For Developers

Stripe Coupons for SaaS

Guide to creating Stripe coupons for SaaS apps

Last updated: December 18, 2025

How to Create Stripe Promo Codes

If you run a SaaS web app and use Stripe for billing, you can generate coupon codes to offer free months or percentage discounts.

Step 1: Stripe Dashboard

Log in to your Stripe Dashboard.

Step 2: Navigate to Coupons

  1. Go to "Products" > "Coupons".

Step 3: Create a Coupon

  1. Click "+ New".
  2. Name: e.g., "GetFree 100% Off".
  3. Type: Percentage discount (100% for free).
  4. Duration: Forever, Once, or Repeating.

Step 4: Create Client-Facing Codes

  1. Scroll to "Promotion codes".
  2. Click "+ Add promotion code".
  3. Code: Enter the text users will type (e.g., GETFREE2025).

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